Derived from the Urdu word for motif or imprint, Naqsh is inspired by the centuries-old tradition of South Asian block printing — a craft that has been passed down through generations of artisans across the region.
For centuries, wooden blocks have been carefully carved by hand and pressed onto fabric, creating patterns that tell stories of place, culture, and craftsmanship. These prints have long been part of our homes, our clothing, and our collective memory.
Naqsh is our interpretation of this enduring art form. Designed to honour the beauty of traditional block prints while reimagining them for modern wardrobes, it celebrates the artistry behind every mark, motif, and pattern.
Thoughtfully designed in Pakistan as part of our slow fashion approach, Naqsh is produced in limited quantities with a focus on preserving the cultural traditions that continue to inspire us.