{"title":"Desi Archive","description":"","products":[{"product_id":"naqsh-modal-hijab","title":"Naqsh - Modal Hijab","description":"\u003cp\u003eDerived from the Urdu word for motif or imprint, Naqsh is inspired by the centuries-old tradition of South Asian block printing — a craft that has been passed down through generations of artisans across the region.\u003cbr\u003eFor centuries, wooden blocks have been carefully carved by hand and pressed onto fabric, creating patterns that tell stories of place, culture, and craftsmanship. These prints have long been part of our homes, our clothing, and our collective memory.\u003cbr\u003eNaqsh is our interpretation of this enduring art form. Designed to honour the beauty of traditional block prints while reimagining them for modern wardrobes, it celebrates the artistry behind every mark, motif, and pattern.\u003cbr\u003eThoughtfully designed in Pakistan as part of our slow fashion approach, Naqsh is produced in limited quantities with a focus on preserving the cultural traditions that continue to inspire us.\u003c\/p\u003e","brand":"Modest Edit","offers":[{"title":"Default Title","offer_id":57937652318540,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8810\/5036\/files\/Naqsh_Modal_Hijab_01.jpg?v=1782914180"},{"product_id":"ajrak-modal-hijab","title":"Ajrak - Modal Hijab","description":"\u003cp\u003eInspired by the centuries-old tradition of Ajrak, this hijab is named “ajrak”and is our interpretation of one of Pakistan’s most enduring textile arts. Rooted in the heritage of Sindh, the print draws from the intricate motifs, rich tones, and craftsmanship that have been passed down through generations.\u003cbr\u003eFor Desi Archive, we wanted to create more than a traditional Ajrak print. We wanted to preserve its origins while reimagining it for women carrying their culture across the world. The result is a piece that feels both familiar and contemporary, honouring the artistry of the past while fitting effortlessly into modern wardrobes.\u003cbr\u003eThoughtfully designed in Pakistan, Ajrak reflects our slow fashion approach: creating intentional pieces in limited quantities, with a focus on craftsmanship, longevity, and cultural preservation.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e    •    Inspired by traditional Ajrak textiles from Sindh\u003cbr\u003e    •    Thoughtfully designed in Pakistan\u003cbr\u003e    •    Lightweight modal fabric\u003cbr\u003e    •    Soft, breathable, and easy to style\u003cbr\u003e    •    Part of the Desi Archive collection\u003cbr\u003e    •    Produced in limited quantities.\u003c\/p\u003e","brand":"Modest Edit","offers":[{"title":"Default Title","offer_id":57941811167564,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8810\/5036\/files\/AjrakModalHijab03.jpg?v=1782914525"},{"product_id":"buta-modal-hijab","title":"Buta - Modal Hijab","description":"\u003cp\u003eNamed after the original Buta motif, this piece pays tribute to one of the most recognizable designs in South Asian textile history. Long before it became known around the world as the “Paisley” pattern, the motif originated in Kashmir and Persia, where it was known as Buta, a symbol woven into shawls, textiles, and craftsmanship for centuries.\u003cbr\u003eAs the design gained popularity in Europe, it became associated with the Scottish town of Paisley, where the pattern was reproduced on a large scale. Over time, the original name and its cultural origins were often forgotten.\u003cbr\u003eWith Buta, we wanted to carry this motif forward by the name it was always meant to be known by.\u003cbr\u003eInspired by the intricate patterns traditionally found on pashmina shawls, this piece reimagines the timeless Buta motif for modern wear while honouring the heritage and artistry behind it.\u003cbr\u003eThoughtfully designed in Pakistan as part of our slow fashion approach, Buta is crafted in limited quantities with a focus on focus on preserving the stories and origins behind our textiles, ensuring that the history of these motifs is remembered by the names and cultures they came from.\u003c\/p\u003e","brand":"Modest Edit","offers":[{"title":"Default Title","offer_id":57941889679692,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8810\/5036\/files\/ButaModalHijab01.jpg?v=1782918607"}],"url":"https:\/\/modestedit.co.uk\/collections\/desi-archive.oembed","provider":"Modest Edit","version":"1.0","type":"link"}